Unlock the Full Power of Search: SEO vs AEO vs GEO
The search landscape is evolving fast—and your strategy needs to evolve with it.
This guide breaks down:
SEO (Search Engine Optimisation): Proven, steady traffic growth through keyword targeting, backlinks, and on-page optimisation.
AEO (Answer Engine Optimisation): Winning Google snippets, “People Also Ask” results, and voice search queries with concise, structured answers.
GEO (Generative Engine Optimisation): Positioning your brand as a trusted citation in AI-driven search engines like ChatGPT, Perplexity, and Google Gemini.
Each approach offers unique advantages—from building long-term authority to capturing emerging AI traffic channels—and requires different tactics to rank higher.
The takeaway?
Don’t just focus on one. Integrating SEO, AEO, and GEO ensures your brand is discoverable everywhere your customers search—whether they’re scrolling Google, asking their voice assistant, or querying AI tools.
