Resources

B2B Marketing and Sales Resources

No matter if you need a fresh perspective on the industry’s biggest challenges or are looking for specific step-by-step guidance on the best ways to execute your strategy, we invite you to peruse our B2B Marketing and Sales resources. Arm yourself with what it takes to drive real business results.

FEATURED RESOURCES

The Decision To Hire a Fractional Chief Marketing Officer (FCMO) or a Demand Generation Agency – 40 Topics To Consider

The decision to hire a fractional Chief Marketing Officer (CMO) or a demand generation agency depends on several factors, including your specific needs, budget, and long-term marketing goals. Let’s explore the advantages and considerations for each option…

eBooks

Differentiating Factors Between Demand Generation & Lead Generation

While demand generation and lead generation share the common goal of driving business growth, they differ in several key aspects, including Focus & Objectives, Target Audience, Timing & Engagement, Metrics & Measurement, and Sales & Marketing Alignment.

Infographics

The Real ROI of Hiring a Fractional Chief Marketing Officer

Calculating the financial return on investment (ROI) of hiring a fractional Chief Marketing Officer (CMO) can be challenging, as the benefits of outsourcing marketing expertise can be difficult to quantify. However, there are several ways to estimate the ROI of hiring a fractional CMO…

eBooks

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Case Study: Modo Labs – Website Optimization

Over the course of six months, Modo’s overall bounce rate decreased 17%, their organic traffic increased 16%, email traffic was up 103%, and average website session duration was up 35%. Form completions increased 25.38% and the website’s overall conversion rate increased 105.3%. Overall pipeline increased 47.22% compared to the prior 6 months.

Case Studies

Case Study: Battery Analytics Software – Demand Generation Strategy

Leading the marketing initiative for the battery analytics company, we deployed a demand generation engine that increased form conversions 466% over 12 months without reliance on advertising and brought the overall conversion rate of the website from negligible (under 1%) to 9.5%, driving impactful engagement to high-value content.

Case Studies

Case Study: Rainbow ABA Therapy – Increasing Intake Leads

Bertoli Marketing was able to build out an effective digital marketing strategy for Rainbow ABA Therapy. The initial website redesign allowed the site to be optimized for conversion as well as SEO. Intake forms increased 198%, keywords increased 243%, backlinks increased 223%, and organic traffic increased 55% in the first 4 months of engagement.

Case Studies

Artificial Intelligence Marketing Benefits

Map content to sales stages: Align your content with the needs and preferences of your buyer personas at each stage of the sales cycle. Learn about the Awareness, Evaluation, Consideration, and Decision stages.

Infographics

How To Generate Positive ROI From Every Content Piece You Create

Content marketing has become a vital component of modern business strategies. Companies leverage content to engage their audience, build brand authority, and ultimately drive conversions. However, with increasing competition and evolving consumer behaviors, it’s not always easy to ensure a positive return on investment (ROI) from every content piece.

Infographics

Our Own Demand Generation Promotional Video

Introducing our very own captivating demand generation promotional video, showcasing how Bertoli Marketing can fuel your business growth and drive your success! 🌟

Videos

RESOURCES