RESOURCES

B2B Marketing and Sales Resources

No matter if you need a fresh perspective on the industry’s biggest challenges or are looking for specific step-by-step guidance on the best ways to execute your strategy, we invite you to peruse our B2B Marketing and Sales resources. Arm yourself with what it takes to drive real business results.

FEATURED RESOURCES

A well-planned marketing budget creates the critical foundation for an effective marketing strategy, enabling companies to focus on measurable, results-driven outcomes. In the highly competitive and fast-moving battery industry, a well-supported marketing plan can distinguish a company from its competitors
The decision to hire a fractional Chief Marketing Officer (CMO) or a demand generation agency depends on several factors, including your specific needs, budget, and long-term marketing goals. Let’s explore the advantages and considerations for each option…
While demand generation and lead generation share the common goal of driving business growth, they differ in several key aspects, including Focus & Objectives, Target Audience, Timing & Engagement, Metrics & Measurement, and Sales & Marketing Alignment.

Subscribe to our newsletter to receive updates when new educational content is available

Bertoli Marketing partnered with Inspo Dental, a female-founded luxury dental studio in Red Bank, NJ, to transform their digital presence and drive consistent new patient growth. After designing a modern, high-performing website, our team implemented a scalable SEO strategy that included building out 21 service pages optimized for local keywords, launching weekly blogs of 2,000+ words, developing custom imagery and infographics, and executing quarterly backlink campaigns. These efforts positioned Inspo Dental as a trusted authority in their market while making the site a powerful lead generation tool.
Don’t just focus on one. Integrating SEO, AEO, and GEO ensures your brand is discoverable everywhere your customers search—whether they’re scrolling Google, asking their voice assistant, or querying AI tools.
Over the course of the past 18 months, we helped them increase the number of website visitors deriving from organic search traffic from 1,409 to 3.2K. They also increased the number of organic keywords from 1,020 to 2.1K. Currently, the value of traffic that is driven to their website through organic search is $8.7K. They have 285 keywords currently on the first page of Google.
A well-planned marketing budget creates the critical foundation for an effective marketing strategy, enabling companies to focus on measurable, results-driven outcomes. In the highly competitive and fast-moving battery industry, a well-supported marketing plan can distinguish a company from its competitors
Over the course of six months, Modo’s overall bounce rate decreased 17%, their organic traffic increased 16%, email traffic was up 103%, and average website session duration was up 35%. Form completions increased 25.38% and the website’s overall conversion rate increased 105.3%. Overall pipeline increased 47.22% compared to the prior 6 months.
Leading the marketing initiative for the battery analytics company, we deployed a demand generation engine that increased form conversions 466% over 12 months without reliance on advertising and brought the overall conversion rate of the website from negligible (under 1%) to 9.5%, driving impactful engagement to high-value content.