Overview
Inspo Dental, a female-founded luxury dental studio located in the heart of Red Bank, New Jersey, set out to blend cutting-edge technology with personalized patient care. While the studio offered a premier patient experience, it needed a stronger digital presence to attract more clients, compete in a high-demand market, and position itself as the leading dental studio in its area. That’s where Bertoli Marketing stepped in.
The Challenge
Inspo Dental’s initial website lacked the SEO foundation and content depth needed to rank for competitive local keywords. Despite offering luxury services, the practice wasn’t being discovered online by potential patients searching for dental care in Red Bank and the surrounding areas. With virtually no domain authority, limited keyword visibility, and minimal organic traffic, Inspo Dental needed both a professional website and a robust strategy to generate consistent new patient inquiries.
The Bertoli Marketing Solution
Bertoli Marketing partnered with Inspo Dental to deliver a comprehensive website and SEO overhaul designed for long-term growth:
Website Redesign – A modern, high-performing site was built to reflect the premium brand and provide a seamless user experience.
Content Expansion – We developed 21 new service pages tailored to location-based and specialty keywords, making it easier for search engines to surface Inspo Dental for relevant queries.
Weekly Blog Strategy – High-quality, 2,000+ word blog posts were published weekly, each aligned to targeted keywords and patient pain points, ensuring a steady stream of fresh, authoritative content.
Custom Imagery & Creative Assets – To elevate brand presence, we produced featured blog images, infographics, and even a professional photoshoot of the lead dentist to highlight her expertise and personality.
Backlinking & Domain Authority – On a quarterly basis, we secured backlinks from reputable websites (DA 40+), bringing Inspo Dental’s total backlink profile to 2.2K and lifting domain authority from 0 to 13.
Advertising Support – Alongside organic efforts, we began running targeted paid campaigns to guarantee first-page presence for high-value keywords while organic rankings caught up.
The Results
The impact of this multi-pronged approach was transformative:
Domain authority increased from 0 to 13 in just five months.
Monthly organic visitors rose to 323, creating a consistent pipeline of prospects.
Ranking keywords jumped to 140, with 14 appearing on the first page of Google.
Total backlinks reached 2.2K, strengthening site credibility and SEO performance.
Most importantly, Inspo Dental began generating 40–50 new leads every month.
The estimated value of monthly organic traffic reached $1.1K, creating measurable ROI from SEO alone.
Looking Ahead
With Bertoli Marketing’s continued support, Inspo Dental is set up for sustained growth. We are expanding backlinking efforts, maintaining weekly content creation, and optimizing campaigns to ensure steady improvements in keyword rankings and lead flow. The addition of paid search campaigns ensures Inspo Dental remains visible for competitive, high-volume terms while organic rankings continue to climb. By the 6–9 month mark, Inspo Dental is expected to dominate first-page rankings in Red Bank, solidifying its reputation as the premier luxury dental studio in the region.
Conclusion
Through a combination of strategy, execution, and creativity, Bertoli Marketing helped Inspo Dental transform from having little to no online visibility into a thriving practice generating dozens of leads each month. By building a scalable SEO and demand generation engine, Inspo Dental is now positioned to continue growing its patient base while reinforcing its brand as a trusted leader in luxury dentistry.
