A well-planned marketing budget creates the critical foundation for an effective marketing strategy, enabling companies to focus on measurable, results-driven outcomes. In the highly competitive and fast-moving battery industry, a well-supported marketing plan can distinguish a company from its competitors

The decision to hire a fractional Chief Marketing Officer (CMO) or a demand generation agency depends on several factors, including your specific needs, budget, and long-term marketing goals. Let’s explore the advantages and considerations for each option…

Calculating the financial return on investment (ROI) of hiring a fractional Chief Marketing Officer (CMO) can be challenging, as the benefits of outsourcing marketing expertise can be difficult to quantify. However, there are several ways to estimate the ROI of hiring a fractional CMO…