Bertoli Marketing partnered with Modo Labs, a leading digital engagement platform for workplaces and campuses, to redesign its website and transform it into a true demand generation engine. The previous site did not fully showcase Modo’s innovative solutions, lacked clear conversion pathways, and underperformed in turning traffic into qualified leads.

The redesigned website introduced a modern, user-friendly layout with refined messaging tailored to Modo’s diverse audience of higher education institutions and enterprise clients. Strategic calls-to-action, optimized landing pages, and improved navigation ensured visitors could quickly understand the platform’s value and take the next step toward engaging with sales. Alongside the design overhaul, Bertoli Marketing implemented a data-driven optimization strategy focused on SEO, content alignment, and conversion improvements.

As a result, ModoLabs.com achieved a 25.38% increase in form completions, a 105.3% lift in overall website conversion rate, and a 47.22% increase in pipeline growth within just six months. The new site not only elevated Modo’s brand but also positioned it as a thought leader in digital engagement while driving measurable business outcomes.