Bertoli Marketing partnered with ResoluteGuard, a cybersecurity advisory firm serving public entities, municipalities, and K-12 organizations, to redesign its website and strengthen its marketing foundation. The original site lacked a modern design, cohesive messaging, and strong conversion pathways, making it difficult to effectively communicate ResoluteGuard’s expertise or generate qualified leads.
The redesigned website introduced a professional, security-focused look with improved navigation and messaging tailored to decision-makers in the public sector. Service pages were expanded to clearly outline offerings like vCISO solutions, policy development, and risk management, while a resource section was created to share thought leadership and compliance guidance. Strategic calls-to-action and streamlined inquiry forms were built into the site to drive conversions, and the design was optimized for mobile accessibility and search visibility.
With its refreshed digital presence, ResoluteGuard.com now serves as both a trusted resource and a demand generation engine. The new site strengthens brand credibility, supports ongoing content and email marketing efforts, and provides a scalable platform for field marketing, tradeshows, and partnerships—positioning ResoluteGuard for long-term growth in the cybersecurity space.
Bertoli Marketing partnered with Modo Labs, a leading digital engagement platform for workplaces and campuses, to redesign its website and transform it into a true demand generation engine. The previous site did not fully showcase Modo’s innovative solutions, lacked clear conversion pathways, and underperformed in turning traffic into qualified leads.
The redesigned website introduced a modern, user-friendly layout with refined messaging tailored to Modo’s diverse audience of higher education institutions and enterprise clients. Strategic calls-to-action, optimized landing pages, and improved navigation ensured visitors could quickly understand the platform’s value and take the next step toward engaging with sales. Alongside the design overhaul, Bertoli Marketing implemented a data-driven optimization strategy focused on SEO, content alignment, and conversion improvements.
As a result, ModoLabs.com achieved a 25.38% increase in form completions, a 105.3% lift in overall website conversion rate, and a 47.22% increase in pipeline growth within just six months. The new site not only elevated Modo’s brand but also positioned it as a thought leader in digital engagement while driving measurable business outcomes.
Bertoli Marketing partnered with Backyard Pizza Dad, a growing brand centered around backyard pizza-making tips, recipes, and gear recommendations, to design a website that could both showcase the personality of the brand and serve as a content hub for a passionate community. The original site was limited in structure, lacked a cohesive design, and wasn’t optimized to handle ongoing content growth or support monetization opportunities.
The redesigned website introduced a clean, engaging layout that reflects the fun and approachable nature of the brand, while also providing a scalable framework for blogs, recipe content, and product features. Clear navigation allows visitors to easily explore tutorials, pizza-making guides, and recommended gear, while strong visuals and storytelling bring the Backyard Pizza Dad brand to life. To support growth, the site was also built with SEO optimization and flexible backend functionality, making it simple to update content and expand offerings over time.
With its refreshed design, BackyardPizzaDad.com is now more than just a personal blog—it’s a dynamic platform that builds community, drives engagement, and positions the brand for future revenue opportunities through partnerships, content expansion, and product promotion.
Bertoli Marketing partnered with Battery Business Directory, a comprehensive platform designed to connect companies, researchers, and professionals across the global battery industry, to redesign its website and strengthen its role as a central hub for the sector. The original site lacked a modern design, intuitive navigation, and the functionality needed to showcase the breadth of organizations within the directory or encourage ongoing engagement from users.
The redesigned website introduced a clean, professional look with a streamlined layout that makes it easy for visitors to browse categories, discover businesses, and access key resources. Enhanced search and filtering capabilities allow users to quickly connect with relevant companies, while dedicated content areas highlight news, research, and industry developments. To support growth, Bertoli Marketing also built features to encourage sign-ups and listings, turning the site into both a valuable resource for industry professionals and a demand generation tool for the platform.
With its new design, BatteryBusinessDirectory.org has evolved into a dynamic resource that elevates visibility for companies in the battery ecosystem, fosters collaboration across academia and industry, and positions the platform as an essential tool for anyone working in the rapidly expanding energy storage sector.
Bertoli Marketing partnered with AmpLabs.ai, an innovative platform that helps researchers and engineers transform raw battery cycler output into actionable insights, to create a modern website that reflects the sophistication of its technology. The previous site did not clearly articulate AmpLabs’ value proposition, nor did it provide a strong user experience to capture interest from its niche audience of battery scientists, engineers, and data analysts.
The redesigned website introduced a clean, professional design with clear messaging around the platform’s ability to simplify complex battery data workflows. Structured content highlights compatibility with leading battery test equipment providers and communicates how AmpLabs streamlines data management, saving hours of manual work. To drive early adoption, Bertoli Marketing built a waitlist and sign-up funnel directly into the site, giving visitors an easy way to engage with the brand and express interest in the platform prior to launch.
With its refreshed digital presence, AmpLabs.ai now serves as both a showcase for the platform’s capabilities and a demand generation engine. The site effectively positions AmpLabs as a thought leader in battery-data innovation, attracts qualified prospects, and builds momentum for product adoption through a streamlined waitlist strategy.
Bertoli Marketing partnered with BumbleHR, a modern HR outsourcing and advisory firm, to design a website that reflects its mission of simplifying human resources for growing businesses. The original site lacked a cohesive design, clear messaging, and conversion pathways, making it difficult for prospects to understand BumbleHR’s unique value as an alternative to traditional PEOs and HR providers.
The redesigned website introduced a clean, professional look with messaging tailored to small and mid-sized businesses seeking flexible HR solutions. Dedicated service pages were built to highlight BumbleHR’s offerings—from payroll and compliance to benefits and employee engagement—while strategically placed calls-to-action guide visitors toward scheduling consultations. To support ongoing demand generation, the site was optimized for SEO and structured around the buyer’s journey, ensuring prospects could access relevant content at each stage of evaluation.
With its new design, BumbleHR.com now serves as a trusted digital hub for business leaders looking to outsource HR with confidence. The site not only elevates the BumbleHR brand but also drives qualified leads, supporting the company’s growth and positioning it as a credible, modern alternative in the HR services marketplace.
